A Signature 

Digital Event Experience

After three consecutive years, Raise the Macallan (RTM) has become a signature industry event. Envisage has partnered with SoHo Experiential to deliver an unforgettable branded learning experience for true Single Malt Whiskey fans, creating legions of Macallan brand advocates.

For attendees the digital experience is sophisticated, yet seamlessly woven throughout the experience. From an elegant registration and check-in experience to digitally-enabled audience participation, RTM delivers a best-in-class digital experience to guests at venues across the country.

Event Registration

Branded web and mobile pre-registration sites with guest surveys.


QR based check-in and guest tracking at all activity stations

Slow Motion Video

Slow-motion video and social uploads


Interactive brand education stations


Table-top iPads for audience participation throughout the show (over 50 linked iPads in total).

Post Event SMS

Post event SMS with Google Maps showing five retail establishments that carry The Macallan


Confirmation, reminder, and follow up emails with post-event surveys.


Data analyzed for attendee interests and brand perceptions, and delivered to the client’s data warehouse.

The Macallan brand has leveraged the event and its digital components to generate 35,000 unique influencer engagements across 14 cities. In the process, it has generated measured sales increases in multiple core brand markets.